Trusted name set to stay
No one in the UK will have escaped the recent publicity
relating to the rebranding of the ntl:Telewest consumer division
under the Virgin Media brand. And many of you may be wondering why
the ntl:Telewest Business brand has not undergone a similar
transformation to the Virgin identity.
In September of last year, we asked our customers what they
wanted us to do and their response was one of the biggest reasons
for not rebranding. Customers have put their trust in our current
brand, which is now well established in the business-to-business
market.
So, the ntl:Telewest Business brand continues to live on, as part
of the larger Virgin Media Group.
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